In a nutshell, the two main types of SEO for lawyers you and your firm can do. Just to maybe get you up to speed, Search engine optimization stands for search engine optimization and it’s all about getting your site to rank as high as possible with search engines. Back to the 2 kinds of Search engine optimization:
On-page, also referred to as on-site search engine optimisation. Off-page, also called off-site. This post targets off-page SEO. However, just so you know, on-page SEO is primarily regarding the key search phrases placed on the pages of your own site. For example, a lawyer’s home page key search phrases may “Washington criminal lawyer” and “Bellingham DUI lawyers”. Most SEO results result from off-page SEO which boils down to acquiring many and-quality links to your website. These links are called inbound links. The number one component that improves your rankings with the search engines is the number and excellence of links to your website.
How to get those inbound links for your lawyer website? You will find 3 main techniques for getting inbound links:
* attract them;
* go and obtain them; and
* create one-way backlinks yourself.
* Attracting backlinks
You have to produce a reason in your website for another website or blog to wish to link to your website. The easiest method to do this is create content that people will like. Content can be written, audio, images, and video. Lawyers have a very good opportunity attracting links because they have specialized knowledge that folks must know about. Therefore, writing in-depth regarding your practice area will likely attract links. Make sure the titles of your own content are compelling and steer clear of writing a lot of in legal language. It may be informative, but it’s not compelling.
Go and get backlinks through link exchanges – A popular way of acquiring backlinks is trading links along with other lawyers. Type “lawyer link exchange” and you’ll get no shortage of law firm websites willing to exchange links. There’s a pretty good debate inside the SEO community right now about how effective link exchanges are. Within my experience inbound links as a result of link exchanges remain valuable and definately will boost your search engine results. Link exchanges are false votes of popularity for any website (the idea behind using links as being a ranking criterion); however, it’s not really the case. Lawyers listing other lawyers can be a service for folks needing an attorney in another location. At the conclusion of the day, inside my knowledge about my websites, link exchanging works.
Create one-way inbound links yourself. One-way links are the ones where you don’t reciprocate a web link. You can create one-way backlinks in 4 ways:
* Write and publish articles online;
* Comment on blogs that don’t possess a no-follow tag;
* Social bookmark your web site; and
* List your lawyer website with internet directories.
* Writing and publishing articles online
Well, writing and publishing on EzineArticles is a great example. Should you glance at the bottom of the article you’re reading, you’ll see a brief bio or resource box. In that box I placed two links. EzineArticles.com (and a lot of the hundreds of article submission sites online) permit two links to your site of your choice (that suit within the terms, lawyer websites are permitted). The hassle with writing and publishing articles could it be takes a long time. If you don’t like writing, then it’s a chore. Part of great SEO for lawyers does it fast and efficient. Nevertheless, most lawyers can write so publishing online isn’t too onerous.
Comment on blogs that don’t possess a no-follow tag – Without getting technical, do a search for blogs that don’t do not have-follow tag within the comments and you’ll find many. No-follow tags are website coding making the web link invisible to browse engines and therefore useless for SEO purposes to you. Go these non no-follow commenting blogs leaving comments with links in your site. Only go to sites related to your site.
Social bookmarking your website – There are dozens, or even countless social bookmarking websites. It’ s a smart idea to have somebody at another IP address bookmark your site. Don’t have a similar person repeatedly bookmark your site and don’t you bookmark your website.
List your lawyer website with internet directories – You can find at the very least more than a thousand online directories. Once you list your website within a particular category, you get a connect to your website.
Disadvantage to creating your personal one-way links – The downside to making your personal one-way links is the fact that it’s very time-consuming work. Writing and publishing a good article takes time. Finding related blogs and commenting appropriately szvbbv time. Bookmarking your site on lots of social bookmarking sites needs time. Registering and listing your law firm’s site with one thousand online directory takes considerable time. Don’t misunderstand me, this is how SEO for lawyers is done. It’s worth it in the long-run because those links give your web site internet search engine ranking power indefinitely.