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Every AdWords advertiser is always searching for a way to decrease their click costs. When in reality most PPC advertisers wake up each morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Most people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big problems are resulting in penalties from Google. That’s right; you’re being punished by Google. Here are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you need to understand that Google is totally obsessive about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search engine results with their users. So what does Google look out for in your AdWords campaigns? Google is looking to find out if your ad along with your site are 100% related to the keyword which had been searched on. Google likes to begin to see the keyword appearing within your ad a couple times and appearing several times throughout your landing page. That way Google know that it’s supplying the searcher with relevant results. In case your campaign will not be set up like this than the is precisely why your bid prices are increasing everyday. Google has deemed your campaign with “% Relevancy”.

You Have To Make Your Campaigns Have Relevancy

You may ask, “Well how is it possible for me personally to create a certain ad for every keyword and make my landing page highly relevant to my entire keyword list?” That’s where the ability of professional PPC management will come in. You Have To make your ads and your landing page be related to the keyword searched on. This is the key for you to get lower click costs! In the event you don’t possess the time or even the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to your professional.

You Need To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns who have all of their keyword lists stuffed into just one or two adgroups. Google expects all the keywords to be sorted and organized into very closely knit adgroups with the keywords within an adgroup being relevant to one another. Google hates campaigns which have a lot of keywords inside the same adgroup and absolutely detests when the keywords have little to do with the other person. In PPC management I’ve found which i get far better results should i take my clients keywords and put each keyword into an adgroup on its own. Organizing your

campaign correctly is a big a part of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can use a dramatic impact on click costs. If you believe about how Google determines ad cost you’ll begin to realize how important Split testing actually is. Split testing helps you find which ads are higher performing and obviously the larger performing ads make the most clicks. If your ad is 1) Perfectly Relevant and two) Includes a great Click-Through-Rate which means that your ad could have a greater Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing together with the methods I mentioned previously is incredibly powerful. Should you don’t understand many of these techniques to reduce your click costs, then it’s ijswdu you decide whether you’re planning to discover ways to apply all of these strategies yourself or whether you’re likely to let a PPC Expert do each of the heavy lifting for you. AdWords is a complicated game but if managed correctly can be a very profitable income source and leads for the business.

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