Weddings certainly are a business that is big a $72B market in america and $300B globally (IBISWorld, 2016). The pre-wedding shopping experience is a fundamental piece of that company. Whether it’s shopping as a few for a wedding ring, investing a day aided by the main wedding party to pick a marriage dress or groomsmen’s matches, or simply selecting that special present, shoppers expect high touch solution in-store—something that an retailer that is online can’t do.
Nonetheless, there are headwinds in the forex market. Disruptors like lease The Runway, Blue Nile and Diamond Foundry are making online a vital section of all shopping experiences. With a larger shift in investing toward experiences over services and products on their own, today’s bride and groom have more alternatives. Millennials are becoming hitched later on, and have now more disposable earnings to invest. In this market that is increasingly competitive bridal merchants must spend money on producing differentiated store experiences to raise consumer life time value.
At Brickwork, we now have a handful of precious precious Jewelry and Luxury Fashion customers that provide in-store solutions into the Bridal category. We dove to the data and surfaced an insights that are few our clients can see in regards to the Bridal shopper. Continue reading “Exactly Exactly How by Christopher O’Connell”